Wilstar new partner for the Norwegian Crown Prince Couple Foundation

Wilstar will collaborate with the Norwegian Crown Prince Couple Fund on measures that can help more young people complete upper secondary school. Wilstar AS is a non-profit company owned by Arne Wilhelmsen’s family. Wilstar’s focus areas are education, the environment, women’s rights, human dignity and arts.

Wilstar’s wish is to help the Crown Prince Couple Fund establish new measures in the fight against early school leavers and youth societal exclusion and will contribute with both skills and capital in the coming years.

Education has been an important focus for the Wilhelmsen family for generations. Collaboration with the Crown Prince Couple Fund is a great opportunity to continue to improve young people’s lives through education, “said Marcus Bleasdale, CEO of Wilstar.


The Crown Prince Couple Fund today supports four different projects that work with youth and the societal exclusion of youth, and now wants to establish new initiatives together with among others the Danish Egmont Foundation. “The collaboration with Wilstar will give this initiative even more strength and we are very grateful that they have chosen to partner with us,” says Irene L. Lystrup, Managing Director of the Crown Prince’s Fund.


The fund’s goal is to contribute to a society where everyone feels a sense of belonging and of value. An important part of this is to get more young people to complete upper secondary school. In an average school class in Norway today there will be 5 to 6 young people who do not complete upper secondary education. This creates major challenges for both individuals and for society. The Crown Prince’s Fund now looks at which arenas and groups any new measures should address.



Irene Lystrup, Managing Director of the Crown Prince Couple Fund:
Tlf. 412 87 656, irene@kppfond.no

Marcus Bleasdale, Managing Director of Wilstar:
Tlf. 902 17 559, mbleasdale@wilstar.no

The Crown Prince’s Fund is a fund that aims to help young people in Norway have a good life, so that fewer people are socially and vocationally excluded, that young people are using their own resources – and that their dreams come true. We do this through close collaboration with social entrepreneurs: ‘Trivselsleder’ (Activity and Inclusion), Lærervikaren (teaching support for substitute teachers), UngInvest AIB (completion of upper secondary school) and VIBRO (Social and community engaged youth working with and for youth). In short, it’s about bringing youth back to education and work, as well as giving them alternative arenas where they can succeed. An analysis conducted, which maps out the social benefits of youth projects, shows that Norway saves 3,3 billion kroner as a result of the work of the Crown Prince Couple Fund (DNV GL, tidligere Det Norske Veritas, May 2017).

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