Marine Environment


Marine Environment

A PLASTIC PLANET

Wilstar has been a partner of A Plastic Free Planet (APFP) since 2017, supporting their mission to turn off the plastic tap. APFP is not focused on recycling, but rather on the absolute reduction of production and use of single-use plastics e.g. food and drink packaging and to drive the change towards sustainable and responsible alternatives. Their belief is that the current use of plastic is harming both our planet and our health.

We have one ocean and one planet. One country’s plastic trash is another country’s pollution. The plastic disaster is caused by all of us and needs to be solved by all of us. Collaboration is the only way we will succeed. APFP are pro-business and work collaboratively with all stakeholders – industry, retailers, packaging suppliers, schools, media, NGOs, Government and the UN to accelerate the pace of essential change. APFP initiatives will be open source and go beyond borders to create change wherever possible.

APFP will focus on four key pillars to achieve its single goal; media, industry, education and engagement. Together, these pillars create strong foundations for a powerfully effective campaign. Each one interlocks with the other to ensure the drive to reduce the use of plastic in food and drink packaging. We will be changing the world’s attitude to plastic in this generation, with equal emphasis on galvanising action from the public, retailers and manufacturers, healthcare professionals, media and very importantly, from governments and legislators worldwide.


  • MEDIA

    Continuing their strong media spotlight creating public awareness and demand.

  • INDUSTRY

    Working with industry, brands and retailers on sollutions. The first Plastic Free Aisle and later, Supermarket will be in mainland Europe and will be championed by the APFP communications team worldwide. The APFP´s ´Plastic Free TM´ symbol will become an internationally recognised assurance for consumers who demand the choice to buy non-plastic packaging.

  • EDUCATION

    Educating our next generation is key. APFP education programmes will be easily adapted to different cultures and languages.

  • ENGAGEMENT

    Accelerating legislative and policy change. Partnerships will stretch from Europe to US and China, changing legislation and policy where it is most needed.


A Plastic Free Planet (APFP) in partnership with Ekoplaza, opened the doors to the world’s first Plastic Free Aisle in Amsterdam. The launch was covered extensively in the international news. The story has been shared over 287,000 times, read 5.6 million times and 17 million radio listeners.

Frans Timmermans, the Vice President of EU, invited APFP  to speak at his Citizens Dialogues in Utrecht, they also presented at United Nations Headquarters in New York. It was an opportunity to take what they had learnt to a global audience and meet the countries driving plastic-free programs including Kenya, Rwanda, India and China.

The new website www.aplasticplanet.com was also launched. The website has a growing library of summaries which showcase plastic-free packaging solutions, they are now looking at new ways to keep the site fresh and constantly updated with APFP’s progress and increasingly global reach. One of the initiatives on the website has been to clarify the language of plastic. Descriptors such as ‘bioplastics’, ‘degradable plastics’, and ‘green-plastics’ are examples of the deliberately misleading language used for both conventional, indestructible plastic as well as compostable biomaterials, explanations about the differences between these descriptions are provided on the online reference library.

A PLASTIC PLANET

Wilstar has been a partner of A Plastic Free Planet (APFP) since 2017, supporting their mission to turn off the plastic tap. APFP is not focused on recycling, but rather on the absolute reduction of production and use of single-use plastics e.g. food and drink packaging and to drive the change towards sustainable and responsible alternatives. Their belief is that the current use of plastic is harming both our planet and our health.

We have one ocean and one planet. One country’s plastic trash is another country’s pollution. The plastic disaster is caused by all of us and needs to be solved by all of us. Collaboration is the only way we will succeed. APFP are pro-business and work collaboratively with all stakeholders – industry, retailers, packaging suppliers, schools, media, NGOs, Government and the UN to accelerate the pace of essential change. APFP initiatives will be open source and go beyond borders to create change wherever possible.


APFP will focus on four key pillars to achieve its single goal; media, industry, education and engagement. Together, these pillars create strong foundations for a powerfully effective campaign. Each one interlocks with the other to ensure the drive to reduce the use of plastic in food and drink packaging. We will be changing the world’s attitude to plastic in this generation, with equal emphasis on galvanising action from the public, retailers and manufacturers, healthcare professionals, media and very importantly, from governments and legislators worldwide.


  • MEDIA

    Continuing their strong media spotlight creating public awareness and demand.

  • INDUSTRY

    Working with industry, brands and retailers on sollutions. The first Plastic Free Aisle and later, Supermarket will be in mainland Europe and will be championed by the APFP communications team worldwide. The APFP´s ´Plastic Free TM´ symbol will become an internationally recognised assurance for consumers who demand the choice to buy non-plastic packaging.

  • EDUCATION

    Educating our next generation is key. APFP education programmes will be easily adapted to different cultures and languages.

  • ENGAGEMENT

    Accelerating legislative and policy change. Partnerships will stretch from Europe to US and China, changing legislation and policy where it is most needed.


A Plastic Free Planet (APFP) in partnership with Ekoplaza, opened the doors to the world’s first Plastic Free Aisle in Amsterdam. The launch was covered extensively in the international news. The story has been shared over 287,000 times, read 5.6 million times and 17 million radio listeners.

Frans Timmermans, the Vice President of EU, invited APFP  to speak at his Citizens Dialogues in Utrecht, they also presented at United Nations Headquarters in New York. It was an opportunity to take what they had learnt to a global audience and meet the countries driving plastic-free programs including Kenya, Rwanda, India and China.

The new website www.aplasticplanet.com was also launched. The website has a growing library of summaries which showcase plastic-free packaging solutions, they are now looking at new ways to keep the site fresh and constantly updated with APFP’s progress and increasingly global reach. One of the initiatives on the website has been to clarify the language of plastic. Descriptors such as ‘bioplastics’, ‘degradable plastics’, and ‘green-plastics’ are examples of the deliberately misleading language used for both conventional, indestructible plastic as well as compostable biomaterials, explanations about the differences between these descriptions are provided on the online reference library.

Blue Ventures

Wilstar has been a partner of Blue Ventures since 2015, supporting their work in Timor-Leste. Blue Ventures develops transformative approaches for catalysing and sustaining locally led marine conservation. They concentrate their work in places where the ocean is vital to local cultures and economies, and protect marine biodiversity in ways that benefit coastal people.

Timor-Leste – a country at the heart of the Indo- Pacific coral triangle is home to the highest levels of marine biodiversity on earth. Despite its globally important marine biodiversity, Timor- Leste’s history of recent conflict and long struggle for independence have hampered the development of conservation efforts, which remain undeveloped relative to neighbouring countries in the region.


Blue Ventures

Wilstar has been a partner of Blue Ventures since 2015, supporting their work in Timor-Leste. Blue Ventures develops transformative approaches for catalysing and sustaining locally led marine conservation. They concentrate their work in places where the ocean is vital to local cultures and economies, and protect marine biodiversity in ways that benefit coastal people.

Timor-Leste – a country at the heart of the Indo- Pacific coral triangle is home to the highest levels of marine biodiversity on earth. Despite its globally important marine biodiversity, Timor- Leste’s history of recent conflict and long struggle for independence have hampered the development of conservation efforts, which remain undeveloped relative to neighbouring countries in the region.

Given the critical importance of the country’s marine environment to its coastal populations, who remain some of the region’s poorest and most vulnerable, there is a critical need to help build the island’s capacity for sustainable marine and fisheries management. Responding to this, Blue Ventures is working with coastal communities, government agencies, and conservation and development organisations to help develop new approaches to engaging coastal communities in marine conservation.

Their marine conservation volunteer program helps
develop village-level economic incentives for communities to support conservation, and provide a financially sustainable framework for future marine protection efforts. As part of this volunteers will also help collect critical data on the status of marine resources, in particular threatened seagrass beds, which are home to numerous vulnerable species, including dugongs.

Given the critical importance of the country’s marine environment to its coastal populations, who remain some of the region’s poorest and most vulnerable, there is a critical need to help build the island’s capacity for sustainable marine and fisheries management. Responding to this, Blue Ventures is working with coastal communities, government agencies, and conservation and development organisations to help develop new approaches to engaging coastal communities in marine conservation.
Their marine conservation volunteer program helps 
develop village-level economic incentives for communities to support conservation, and provide a financially sustainable framework for future marine protection efforts. As part of this volunteers will also help collect critical data on the status of marine resources, in particular threatened seagrass beds, which are home to numerous vulnerable species, including dugongs.

Circular Cleanup


Wilstar, as part of our mission to protect the oceans from threats such as plastic, joined the project Circular Cleanup in 2018. Circular Cleanup is initiated by the Norwegian Shipowners´ Association and WWF – bringing together forces from both the ocean and waste industries to create new initiatives for cleaner oceans.

Plastic waste filling our oceans is the world´s fastest growing environmental challenge. Every year 8 million tonnes of plastic reach the ocean, and if we continue with today´s practice there might be more plastic than fish in the oceans by 2050. In order to ensure a clean and healthy ocean we need to prevent more plastic from reaching the ocean and at the same time clean up what is already there.

«With world-leading expertise in both marine-based business and waste management Norway has a good base for solving this issue. We need to increase our efforts to create new solutions and new policy instruments for cleaner oceans.» -Harald Solberg, CEO of the Norwegian Shipowners’ Association

In the innovation project Circular Cleanup, we take on the challenge to create new initiatives and new value chains for more efficient cleanup of plastic waste. In a six-month innovation process, facilitated by Æra Strategic Innovation, we create a portfolio of solutions for cleaner oceans, demonstrating how we can move from today´s practice to next practice.

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